This practice has taken up the following three principles of confidentiality: the goodwill of a dentist is an important good that must be developed and protected. There are many books, tapes and consultants that help dentists develop goodwill – marketing and advertising are two proven methods that are often recommended. Even after seeing the goodwill of a dentist, it is just as important to protect him. Goodwill can be protected in different ways. In the first place, dentists must recognize its importance and work every day to preserve and expand it. This can be achieved through consistent and positive interaction with patients and those who send patients. There`s an old expression that you can do 100 perfect things, but it only takes one mistake to ruin your reputation (i.e. goodwill)! Good business or goodwill should be legally protected. In particular, a dental practice should develop well-developed agreements and guidelines, including (1) non-compete agreements, (2) no-binge agreements, (3) confidentiality agreements (or confidentiality agreements), (4) employment contracts, and (5) personnel manuals. Non-competition EntentesIf a dentist decides to leave a dental practice, safety precautions must be taken in a timely manner to prevent the outgoing dentist from exploiting the good will of the practice and “stealing” patients and patients who transfer patients. These safeguards should retain any dentist, whether the dentist is an employee or a partner of the dental office. It is likely that patients have developed strong bonds with the outgoing dentist, especially if he or she comes from another generation. In most countries, the “competition reduction agreement” is the agreement of choice to protect the goodwill of a practice.
In short, it limits competition by prohibiting an outgoing dentist from opening a new practice for a specified period of time after the date of departure or from working elsewhere in a dental practice in a given geographical area. These agreements are difficult to implement unless they are formulated narrowly to protect the goodwill of the practice, without unreassuring the possibilities available to the outgoing dentist. One size is not suitable for everyone. The legal adviser preparing the competition agreement must ensure that the agreement complies with the national legislation in force and the case law on the application of competition agreements. . . .